The promotional products industry rakes in more than $24 billion in annual sales and has been around for over two centuries. Modern businesses and organizations use promotional items to boost brand awareness, rally support or spread a message. Promotional apparel is a vital tool in this process, as it can help establish brand recognition and familiarity.
What are promotional items?
In the most basic sense, promotional items are items emblazoned with a company’s logo or tag line. They can include shirts, hats, writing instruments and other accessories. These items are often distributed as a free giveaway to current or prospective customers, clients or attendees of an event. Whether it’s a t-shirt cannon at an in-person sports or entertainment event or the work-at-home kits your new employees are given, these gifts create a connection with potential consumers and build a relationship that can lead to business growth.
One of the most effective promotional items is a jacket. Customizable jackets allow for branding and logo customization and are a great way to show your appreciation for guests or employees at an in-person event. In addition to providing a great connection with your audience, custom-branded jackets can also generate impressions that will last long after an event is over.
In fact, a study by the Advertising Specialty Institute found that 85% of consumers who receive a branded item remember the advertiser, with apparel and wearables being the most memorable type of swag. This is particularly important when it comes to event marketing, where brands may face a challenge in getting their name and message out to a large audience.
Why are embroidered jackets the best choice?
Embroidery is a popular method for branding apparel because it can be cost-effective and allows for a high level of customization. In addition, it provides a professional appearance that is perfect for business and work-at-home attire. Embroidery is also highly durable, which means that your jackets will be able to withstand a lot of wear and tear.
Lastly, embroidered jackets are a great choice for business events because they can be used to help employees look cohesive. Embroidery makes it easy to match your team’s outfits, which can help promote a sense of unity among your employees. This can help to boost employee morale and encourage loyalty in your employees. In addition, a customized jacket can be a great reminder of your company’s values and culture for those in attendance at an event.
Whether you’re planning an event or looking for a way to promote your business, Affordable-Printing, the best screen printer Salt Lake City, UT has the print materials that you need. Call us today to learn more about our services and to schedule your appointment. Our expert team is ready to assist you with all of your marketing needs.